Are Your Babies Only Beautiful to You?

INSIGHT
That fundamental question forms the basis of this call for entries program. Grounded in the insight that creative ideas are often nurtured like children with the best of intentions only to be warped and distorted out in the real world.

RESULTS
To date the campaign has received 2 MARCOM Platinum Awards, for print design and event promotion, an AVA Digital Gold Award, and a Print Award of Excellence from the RxClub.

Golden Eagles 10th Anniversary Logo

When given the opportunity to develop a tenth anniversary logo for the Glens Falls Golden Eagles Baseball Team I decided to go with an old school approach. So I gathered a wide variety of source material and went straight to the tissue paper. 

I wanted to give the team a unique logo by incorporating distinct elements that spoke to the teams identity.

I experimented with traditional sport typefaces for the numbers but I think the feathered version is more original. The prominence of the eagle wings serves to make the mark unique and adds to its impact.

After providing the team owner with several pencil comps we agreed on a look to execute. The teams color scheme was applied and the final logo was ready for the season ticket drive. 

Lidoderm Spanish Language Pilot Program

For Endo Pharmaceuticals, I developed a Spanish language version of the direct-to-consumer Lidoderm campaign. 

Lidoderm is the only lidocaine-based patch that you can apply that is FDA-approved for pain relief from postherpetic neuralgia, commonly called after-shingles pain.

Voltaren Gel Creative Rave (Endo Pharmaceuticals)

The agency spent two amazing days with the Voltaren Gel brand marketing team at the Saratoga Spa Park. The mission, to brainstorm ideas for a new creative campaign. This is me, on the right, brainstorming with the head of digital strategy at Palio.

Tykerb (GlaxoSmithKline)

This physician directed campaign was developed to demonstrate the emotional benefit of adding another treatment option to existing cancer therapies.

The photography in this campaign shows determined, confident woman who refuse to give in to their condition. The bold, larger-than-life cropping paired with black and white style balances the seriousness of their condition with the inspirational message to keep fighting, “I want more.” 

MOA Animation for Tmab

It was my pleasure to work with the talented folks at AnatomyBlue to produce this stunning and uniquely styled animation illustrating the mechanism of action of Tmab. These still images show how we slowly peel away layers of anatomy.

The Adirondack Phantoms G.O.A.L. Program

I am honored to have helped the Adirondack Phantoms introduce the G.O.A.L. program to local schools. 

The program is designed to teach students to Get Out And Live and fight against child obesity. The program features the Adirondack Phantoms mascot “Dax” and a Phantoms assistant as they teach kids different techniques and opportunities to stay active and healthy.

The GOAL program is designed to demonstrate a more active lifestyle for children, and encourages healthy dietary habits. GOAL is based on Michelle Obama’s Let’s Move initiative, and developed by local principals, physical educators and school nutritionists in conjunction with New York State public health and education objectives.

In addition to coming up with the name for the program, I also designed the logo and helped produce the video presentation used in schools.