Lidoderm Spanish Language Pilot Program

For Endo Pharmaceuticals, I developed a Spanish language version of the direct-to-consumer Lidoderm campaign. 

Lidoderm is the only lidocaine-based patch that you can apply that is FDA-approved for pain relief from postherpetic neuralgia, commonly called after-shingles pain.

Voltaren Gel Creative Rave (Endo Pharmaceuticals)

The agency spent two amazing days with the Voltaren Gel brand marketing team at the Saratoga Spa Park. The mission, to brainstorm ideas for a new creative campaign. This is me, on the right, brainstorming with the head of digital strategy at Palio.

Tykerb (GlaxoSmithKline)

This physician directed campaign was developed to demonstrate the emotional benefit of adding another treatment option to existing cancer therapies.

The photography in this campaign shows determined, confident woman who refuse to give in to their condition. The bold, larger-than-life cropping paired with black and white style balances the seriousness of their condition with the inspirational message to keep fighting, “I want more.”