Interactive Visual Aid: BYDUREON Pen

This interactive visual aid, designed for use on the iPad, was developed for AstraZeneca/Bristol-Myers Squibb. 

The Isolation of Chronic Pain

INSIGHT 
Chronic pain may set up a barrier that separates patients from other people and the world. The island campaign image visually represents a cry for help from chronic pain and the isolation (physical separation) that it may cause.

EXECUTION 
It delivers almost immediate clarity to a real-world issue, delivering stopping power so HCPs identify the theme of isolation resulting from chronic pain. In a rational way, HCPs understand that it is the patient who needs help and it makes them want to come to the rescue.In addition to the unique image, the campaign also introduces a comprehensive design system that complements the brand positioning. Updated graphic elements energize the already established colors of Opana ER with INTAC, and elevate it above the competition.

RESULTS
The following quote was taken from market research: “The ‘Island’ campaign imagery is memorable, appealing, recognizable, and moving. It delivers almost immediate clarity to a real-world issue, delivering stopping-power so HCPs identify the theme of isolation resulting from chronic pain. In a rational way, HCPs understand that it is the patient who needs help and it makes them want to come to the rescue.”

Location, Location, Location

VOLTAREN'S NEW CAMPAIGN
The location campaign was designed for Endo Pharmaceuticals. The products key feature is the fact that, as opposed to taking a pill for relief, you apply the treatment directly to the area that needs relief. So it seemed only natural to borrow the popular idiom from the real estate industry to promote this product.

Unique Character Developed for Children's Medication

MEET QUINN
Quinn is one of a series of animated characters I developed for NextWave Pharmaceuticals. The illustration style quickly communicates the benefit of a pediatric medication that had been recently made into an easy-to-take liquid formulation.

Are Your Babies Only Beautiful to You?

INSIGHT
That fundamental question forms the basis of this call for entries program. Grounded in the insight that creative ideas are often nurtured like children with the best of intentions only to be warped and distorted out in the real world.

RESULTS
To date the campaign has received 2 MARCOM Platinum Awards, for print design and event promotion, an AVA Digital Gold Award, and a Print Award of Excellence from the RxClub.

Golden Eagles 10th Anniversary Logo

When given the opportunity to develop a tenth anniversary logo for the Glens Falls Golden Eagles Baseball Team I decided to go with an old school approach. So I gathered a wide variety of source material and went straight to the tissue paper. 

I wanted to give the team a unique logo by incorporating distinct elements that spoke to the teams identity.

I experimented with traditional sport typefaces for the numbers but I think the feathered version is more original. The prominence of the eagle wings serves to make the mark unique and adds to its impact.

After providing the team owner with several pencil comps we agreed on a look to execute. The teams color scheme was applied and the final logo was ready for the season ticket drive. 

Lidoderm Spanish Language Pilot Program

For Endo Pharmaceuticals, I developed a Spanish language version of the direct-to-consumer Lidoderm campaign. 

Lidoderm is the only lidocaine-based patch that you can apply that is FDA-approved for pain relief from postherpetic neuralgia, commonly called after-shingles pain.