VOLTAREN'S NEW CAMPAIGN
The location campaign was designed for Endo Pharmaceuticals. The products key feature is the fact that, as opposed to taking a pill for relief, you apply the treatment directly to the area that needs relief. So it seemed only natural to borrow the popular idiom from the real estate industry to promote this product.
MEET QUINN
Quinn is one of a series of animated characters I developed for NextWave Pharmaceuticals. The illustration style quickly communicates the benefit of a pediatric medication that had been recently made into an easy-to-take liquid formulation.
INSIGHT
That fundamental question forms the basis of this call for entries program. Grounded in the insight that creative ideas are often nurtured like children with the best of intentions only to be warped and distorted out in the real world.
RESULTS
To date the campaign has received 2 MARCOM Platinum Awards, for print design and event promotion, an AVA Digital Gold Award, and a Print Award of Excellence from the RxClub.
When given the opportunity to develop a tenth anniversary logo for the Glens Falls Golden Eagles Baseball Team I decided to go with an old school approach. So I gathered a wide variety of source material and went straight to the tissue paper.
I wanted to give the team a unique logo by incorporating distinct elements that spoke to the teams identity.
I experimented with traditional sport typefaces for the numbers but I think the feathered version is more original. The prominence of the eagle wings serves to make the mark unique and adds to its impact.
After providing the team owner with several pencil comps we agreed on a look to execute. The teams color scheme was applied and the final logo was ready for the season ticket drive.
For Endo Pharmaceuticals, I developed a Spanish language version of the direct-to-consumer Lidoderm campaign.
Lidoderm is the only lidocaine-based patch that you can apply that is FDA-approved for pain relief from postherpetic neuralgia, commonly called after-shingles pain.
The agency spent two amazing days with the Voltaren Gel brand marketing team at the Saratoga Spa Park. The mission, to brainstorm ideas for a new creative campaign. This is me, on the right, brainstorming with the head of digital strategy at Palio.
This physician directed campaign was developed to demonstrate the emotional benefit of adding another treatment option to existing cancer therapies.
The photography in this campaign shows determined, confident woman who refuse to give in to their condition. The bold, larger-than-life cropping paired with black and white style balances the seriousness of their condition with the inspirational message to keep fighting, “I want more.”
