For High Falls Brewing Company, I developed concepts, directed photo shoots, and was responsible for laying out all print advertising, point of sales displays, billboards and out of home advertising.
High Falls Brewing Company is based in Rochester, New York and is one of the largest and oldest continually operating breweries in the United States. High Falls is best known for its historic Genesee line of brands as well as its Dundee Ales.
Among the brands I supported were Genesee Beer, Genesee Cream Ale, Genny Light, Honey Brown, 12 Horse Ale.